This media startup aims to transform how the world’s leading brands engage with influential content creators to jointly craft a new media concept. As a leader in influencer enabled marketing that simply works, this stealth startup pioneered the concept of providing a one stop shop for leading brands and companies to:
- Identify social influencers and actors
- Select the content theme and messaging in User Generated Content (UGC)
- Produce, script, and film the media for distribution
As an organization with big digital aspirations, the startups aims create an end to end marketplace that brings together the critical components into a single digital application that streamlines collaboration and operations for all of its constituents.
With this broader vision in place, the Startup selected CloudKitect to be its digital infrastructure partner for its journey to deliver this new media concept to the market. The following technical requirements are critical to the initiative’s success.
- Scale: Requiring an infrastructure that can scale to meet the needs of its many creators and its rich media portfolios, the startup turned to CloudKitect to ensure a reliable infrastructure that can handle its workloads.
- Security: Given their relationships with marquee clients and the sensitive data and files that will be uploaded into the digital marketplace, the startup partnered with CloudKitect to provision a secure infrastructure to host its application.
- Cost Efficiency: The company wanted to operate its digital application with a lean and efficient business model and they chose CloudKitect and our serverless design to ensure that infrastructure usage and associated costs were only incurred when needed.
